What drives someone to purchase a beverage from a Robobarista?

Alofa van Egmond Bachelor's Thesis dives deep into our Robobarista experience - mapping the full customer journey and uncovering why people become first-time users, what keeps them coming back, and what pushes them away.

56 on-site interviews. 10 follow-ups. Real, unfiltered insights.

Key takeaways?

- Curiosity and design draw people in.
- Taste, speed, and convenience bring them back.
- Trust, clarity, and personalization make or break the experience.

Thanks to this collaboration, we now has a clearer roadmap to boost adoption, refine UX, and tailor our Robobarista to real-world preferences.

Great work, Alofa van Egmond. We also want to extend our sincere thanks to Jonas Görgen and Emanuel de Bellis for their support and thoughtful structuring of the Thesis. Your contributions were instrumental in shaping a valuable learning experience.

We’re not stopping here.

Together with Institute of Behavioral Science and Technology (IBT-HSG) we’re continuing to explore how humans interact with service robots, and how we can make every cup better, faster, and smarter.

More research. More insights. Better experiences.