University of St. Gallen collaborates with Smyze

Ever wondered what it would be like to have your daily caffeine fix prepared by The Swiss Robobarista? The Institute of Behavioral Science and Technology (IBT-HSG) has teamed up with Swiss Smyze AG to study consumer evaluations of robotic services in the world of beverages.

As the presence of robotics continues to grow in various customer service sectors, it's essential to understand the impact they have on overall customer experiences. The study takes this research to the next level by focusing on real-world settings, ensuring greater validity in the findings.

By exploring the crossroads of behavioral science and cutting-edge technology, this fascinating experiment aims to shed light on how transformative changes like The Swiss Robobarista might shape our future drink on-the-go breaks. Stay tuned for the insights this study is sure to reveal!

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